EōS Fitness Introduces New, Edgy Group Fitness Lineup

EōS Fitness Introduces New, Edgy Group Fitness Lineup

High Value. Low Price. (HVLP)® Gym Debuts Cutting-Edge Group Fitness Series with

New Dynamic Classes and Innovative Studio Spaces

DALLAS – Sept. 4, 2024 – EōS Fitness, the fast-growing High Value. Low Price. (HVLP)^® gym chain with over 150 gyms open or on the way, is expanding its range of top-tier amenities to merge fitness with edgy and contemporary wellness trends. Further breaking the mold of traditional big-box gyms, EōS is unveiling three new group fitness (G-Fit) concepts focused on strength, performance, endurance and recovery: Fitness Unchained, Mind/Body Rehab and the Booty Builder Lab (BBL).

With the recent opening of its 100th gym, EōS continues to expand its footprint in new and existing markets nationwide. Innovation is closely tied to its growth strategy, rolling out nearly a dozen of the new G-Fit concepts over the next several months. Fitness Unchained, Mind/Body Rehab and BBL will complement EōS’ existing G-Fit programming, including strength training, dance fitness, group cycling and more. Classes may vary by location.

“We are constantly evolving our G-Fit concepts to provide our members an unmatched, holistic fitness experience,” said Joella Hopkins, executive vice president of group fitness, EōS Fitness. “We are blazing a trail in the industry with our new, exciting series, and our expert instructors bring a unique blend of skill and enthusiasm that infuses every class with fun and purpose. Proudly, we are leading the way and redefining what’s possible in fitness.”

EōS’ newest G-Fit offerings include the following:

Designed for those ready to push beyond their limits, the Fitness Unchained (FU) program offers a trio of specialized classes: FU Strength, FU Endurance and FU Performance. Members will challenge themselves and tap into their full potential, building strength, optimizing performance and increasing endurance in a fun, competitive group setting with state-of-the-art equipment, including treadmills, rowers, free weights, kettlebells and plyometric boxes.

Set in a warm, 80° environment, Mind/Body Rehab is a thoughtfully curated space where members can focus on self-care and serenity. The atmosphere allows a moment to pause, reflect internally and reach peak mind-body alignment. Led by expert instructors, Mind/Body Rehab offers advanced foam rolling myofascial release for active recovery, stretch and various yoga, barre and Pilates classes for people of all levels.

The newest innovative space, the Booty Builder Lab (BBL), offers unique workouts designed to lift, tighten and shape members’ glutes using a specialized nine-piece Booty Builder® strength equipment set. In addition to the visible results, strong glute muscles can help reduce knee and back pain, stabilize the hips and enhance overall power and fitness performance.

The founder of Booty Builder®, Darren Piggins, points out that having fit, healthy glutes and a strong core is key to building a strong foundation and the company’s targeted equipment is designed to do just that.

“EōS Fitness is committed to bringing premium wellness experiences to its members, and we are proud to support the effort and feature our equipment in their new Booty Builder Lab,” said Piggins. “Combining our innovative machines with EōS’ industry-leading programming gives their members the ultimate tools to take their workouts to the next level and enhance their overall health. This collaboration represents a powerful step forward in fitness, and we are eager to witness the progress EōS members will achieve.”

EōS’ newest G-Fit class experiences are live or coming soon to locations in Las Vegas, NV; Phoenix, AZ; Salt Lake City, UT; and areas around Orlando, FL; Scottsdale, AZ; Tampa, FL; Southern California and the Dallas-Fort Worth Metroplex. When classes aren’t in session, many of these new cutting-edge studios will serve as even more space for members to expand their workouts and continue amping up their fitness and wellness routines.